Denver, CO – July 23, 2025
DCPS, is proud to announce the promotion of Luis San Martin to Director of Sales, where he will lead the company’s team of 13 Relationship Managers and drive strategic growth initiatives across all divisions.
Since joining DCPS three years ago, Luis quickly distinguished himself as a high-impact contributor and leader in helping refine and execute DCPS’s growth strategy in new business development. His consistent performance, client-first mindset, and team-oriented leadership have positioned him as a trusted advisor across the organization.
Luis brings over 20 years of experience in high-touch service environments, with a career spanning luxury hospitality and commercial property services. Prior to DCPS, he held leadership roles in premier hotel operations, where he oversaw large-scale multi-property teams, managed complex operational departments, and was responsible for multimillion-dollar budgets. That experience sharpened his business acumen and taught him how to lead with both strategic vision and executional precision.
“Luis has a rare blend of emotional intelligence, technological acumen, business savvy, and leadership presence that makes him incredibly effective—not just in sales, but in elevating the entire team,” said Dale Heims, Owner at DCPS. “He understands that relationships are at the heart of our business, and his promotion to Director of Sales reflects our confidence in his ability to scale that philosophy as we expand into new markets.”
As Director of Sales, Luis will guide the development and performance of the Relationship Management team, leading sales training, refining internal systems, and strengthening strategies for client acquisition and retention. His leadership style blends data-driven accountability with a coaching mindset, empowering the team to deliver both measurable growth and meaningful client experiences.